Personal branding is on the rise.
Alongside social media and the advent of newer ways of communicating, it has become as the most important thing for anyone who is interested in putting themselves out there: Personal branding.
Personal branding is about telling a story. It is not just about the names and the logos but the things that people associate it with.
An example would be Gary Vaynerchuk. People associated with him as the hustler that grinds 24/7/365 but also one that loves the NY Jets and would spill truth to whoever and whenever.
Another would be Casey Neistat. He has built a personal branding of being a filmmaker and also an advocate for Youtube and Samsung. He is known as the ultimate vlogger and people associate such work with him.
Therefore, as we are building our own personal branding, we have to keep in mind the kind of things that we want to be associated with and do those consistently.
What do you want to be associated with?